Brand Positioning

Find a sweet spot in a crowded marketplace

Get Your brand right and all else will follow

True brand differentiation drives customer loyalty by providing a compelling reason for customers to buy a product or use a service. It is the reason people fall in love with brands. It is the reason they become loyal.

We conduct brand research and collaboratively design brand architecture that drives a competitive advantage in the marketplace. Total clarity about positioning is a hallmark of all great sustainable brands. Our specialty involves working with organizations who rely on employee behavior as a key part of their brand experience.

Let our team affirm your sweet spot or help you find a new one.

Typical deliverables include:


Target Market

Brand Attributes and Clues

Shared Values

Employee Behavior

A brand is the set of expectations, memories, stories, relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
Seth Godin