Our Experience

Integrity • creativity • results

OUR BRAND

Since 2005, we have served over 140 organizations in industries ranging from biotechnology, banking, construction, education, and professional services. Our mission is centered on helping people and organizations find a clear path to growth.

The organizations that choose us as their strategy and learning partner usually do so for four reasons. First, they respect the strong business experience and knowledge we possess and the insights we bring to every interaction. Second, they enjoy the healthy, collaborative process where egos and arrogance are left at the door. Third, they appreciate the tailored approach we deploy where every client engagement is treated as unique. And fourth, they value the spirit of service and care that we have for our clients.

Strong Business Insights • Collaborative Partners • Tailored Approach • Spirit of Service

 

Discovering Pure Culture

MEET THE TEAM

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Bob Kelley

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Jim Narduzzi

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Karen Kelley

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KK Harris

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Nathaniel Givens

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Robin Givens

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Dee Dee Dockendorf

Bob Kelley

Founder and President
Bob Kelley

Bob consults, coaches, and speaks regionally and nationally on the topics of brand, strategy and culture. In 2004, he founded Pure Culture to fulfill a life long dream of helping organizations grow through leveraging the most important asset on the planet…people. Bob has extensive experience in brand positioning, strategic planning, culture transformation as well as customer and employee research. He is a frequent key note speaker at trade association conferences and corporate retreats.

Bob holds a doctorate in education from the College of William and Mary, a master in human resource development from Virginia Commonwealth University and a BA in psychology from Florida State University. Bob is currently assistant professor of management in the VCU School of Business and VCU Brand Center. He teaches strategic management, advanced brand management, international consulting and culture to graduate and undergraduate students.

Bob spent most of his career in food retailing as the senior operating leader for Ukrop’s Super Markets Inc. a regional food retailer widely known internationally for customer service, social responsibility, and food innovation. Prior to his work at Ukrop’s he spent eight years in manufacturing working for Philip Morris USA in the employee relations division.

Dee Dee Dockendorf
Jim Narduzzi

Jim Narduzzi

Senior Strategy Consultant
Jim Narduzzi

Jim has over 35 years of experience in higher education with particular expertise in the development of strategy, culture, and external relations programs in mid-size non-profit organizations. He is currently University Professor and Dean Emeritus in the School of Professional and Continuing Studies at the University of Richmond.

A political scientist by training, Jim holds a bachelor’s degree in political science from Miami University in Ohio and an M.A. and Ph.D. in political science from The American University in Washington, D.C. He has written and spoken extensively about continuing education and is the author of Mental Health Among Elderly Native Americans.

Locally, he is a past-chair and past board member of the Arts Council of Richmond, a past board member at both the Greater Richmond Arts Fund and the Leadership Council of Smart Beginnings, and is a past chair of the Metropolitan Richmond Heart Walk for the American Heart Association.

Bob Kelley
Karen Kelley

Karen Kelley

Co-founder & Director of Operations
Karen Kelley

Karen serves as Director of Operations for Pure Culture. She has a strong background in design, previously serving as Director of Operations for a team of designers at the Richmond based interior design firm, Williams & Sherrill. Karen also opened the unique interior design store, Domicile, where she managed merchandising and served as a design consultant. She has been instrumental in such projects as The Symphony Designer House, Lee School Lofts, and provided multiple set designs for movies, including “Lincoln”.

At Pure Culture Karen’s expertise is centered on providing logistics support for our projects. Karen graduated from Elmhurst College with a B.S. in Marketing, and studied Fashion Merchandising at Northern Illinois University then relocated to Richmond and started Fabrications, a custom home furnishings workroom.

In her spare time Karen can be found growing organic vegetables, tending to her farm, or rearranging the office.

Jim Narduzzi
KK Harris

KK Harris

Senior Brand Strategist
KK Harris

As a Senior Brand Strategist at Pure Culture, KK performs deep qualitative and quantitative brand research in order to facilitate brand architecture projects for our clients. She has previously worked in brand management at Altria, as well as in product management at Hamilton Beach. KK graduated from the College of Charleston in South Carolina with a degree in Historic Preservation. She has a master’s degree in Creative Brand Management from the VCU Brandcenter and teaches retail management and integrated marketing to undergraduates in the School of Business at VCU. Her background in brand management inspired her to develop a retail startup called “House of Floralie.”

Karen Kelley
Nathaniel Givens

Nathaniel Givens

Research Consultant
Nathaniel Givens

Nathaniel received his bachelor of science in mathematics from the University of Richmond before starting consulting work in data mining and healthcare analytics for Best Practices. He went on to complete a master’s degree in systems engineering at the University of Virginia and a Master’s Degree at the University of Michigan. He later transitioned to multiple data analytics positions in healthcare and finance.

He continues to consult; using a synthesis of rigorous statistical analysis and holistic systems philosophy to convert data into actionable decisions. Nathaniel conducts high level analytical projects for the clients of Pure Culture.

KK Harris
Robin Givens

Robin Givens

Research Consultant
Robin Givens

Robin attended the University of Richmond as an Ethyl and Albemarle Scholar where she worked at the Technology Learning Center. She graduated college as Phi Beta Kappa with a Bachelor of Science in both Mathematics and Computer Science. After graduation, she worked as a consultant on an emergency room simulation project at Best Practices. She is currently on the faculty at Randolph Macon College where she teaches Computer Science. Robin expects to complete her PhD in Computer Science at the College of William & Mary in 2018.

Robin combines her unique background in creative design and analytics to build, interpret, and present 360 leadership surveys and reports to our clients.

Nathaniel Givens
Dee Dee Dockendorf

Dee Dee Dockendorf

Research Analyst
Dee Dee Dockendorf

Dee Dee Dockendorf provides in-depth competitive assessment research, investigation, and analysis for Pure Culture. Over the years, she has conducted research for clients in a variety of areas, including international business, education, and law. She has also provided data management and research services to non-profit organizations and public health organizations as well. Dee Dee earned a bachelor’s degree in history and German from Santa Clara University. After working in law and living abroad, Dee Dee received a master’s degree in Information Science and a Certificate in International Development from the University of North Carolina.

Robin Givens
Bob Kelley